Beginning of study: Using Google to find and choose lawyers.
← Please click Start Recording on the lefthand side, if you haven't already.
Scenario
Please imagine you've recently suffered a significant injury in a car accident caused by someone else who was at fault. Your ongoing follow-up treatment is expected to last at least six months, and you want to explore legal options against the person at fault for the accident.
Where to get treatment is a crucial decision. While a variety of sources may influence where you’d seek treatment, please use Google for the purposes of this study.
Browse and click any results you’d like. Please “think out loud” as you search and describe your thoughts and reactions.
- What results are you drawn to?
- What elements of the results stand out to you?
- Which attorney, lawyer or law firm would you ultimately choose to contact first, and WHY?